Camera verification (including personalized document matching) is now common through the print, mail, & packaging industries. Older used mailing equipment has been updated more and more with new camera verification attachments and software. Most new direct mail equipment either already has the ability to match mail, or it has very easy procedures to upgrade the unit.
The move towards computerized verification originates from two major trends within the marketplace:
1 - An elevated regulatory climate. More government regulations require companies to account for all documents or mailing pieces that run through their equipment. Especially in the insurance, financial, and healthcare industries.
2 - Increased focus on targeted marketing. Marketing products (whether they're printed, online, or via text messages) are increasingly targeted towards a particular audience. Such printed documents tend to be more expensive to make and they also include more personalized information. This trend helps it be important to make sure each prospect receives the proper material and that some type of certifiable report can prove accuracy.
Adding camera verification to mailing equipment was once a pricey endeavor, but improved technology and "off the shelf software" has substantially reduced the price to upgrade equipment and use camera verification systems for mail matching, inserter read-write, and OCR (Optical Character Recognition). It's now easier (and less expensive) than ever to generate reports to prove the accuracy of the work running throughout your mailing equipment and binding machines.
The absolute most traditional way of verification is ensuring that all customer statements have successfully exited a package inserter 토토사이트. This can be a simple matter of reading a constant number or decoding a personalized Intelligent Mail Barcode or IMB through a window envelope, and "checking off" each document that leaves the machine. If a file is removed or when there is a "double-feed", the report will show the missing document ahead of the mailing is complete.
Other traditional examples include ensuring that two variable documents match one another within a package, matching a personalized document to the pre-printed address externally of a package, or matching charge cards or gift cards to personalized carriers.
But camera verification systems is now able to do this much more. Newer trends for output verification include:
Checking to make sure you can find no blank documents. This can happen during the printing process, but a camera can detect a bare sheet on folding equipment and other bindery equipment.
Checking for correct orientation On a Printed Page. If an operator merges two stacks of printed material, imagine if they place a small number of pages upside-down or backwards? A camera system can detect this and stop a folder or various other little bit of finishing equipment.
Read-Write & Track. When you yourself have a personalized document, page, or signature, and it has to match an outer document that is also personalized, it's much easier to print the exterior material "on the fly" instead of pre-printing and matching.
These are only the end of the iceberg. Camera verification has become a powerful tool, effective at countless verification & reporting tasks. From logging files to sequencing to file auditing, the power is readily available. What's more, the purchase price for such camera verification equipment has drop substantially previously years. To begin verifying your jobs with camera systems, contact your mailing equipment vendor and learn what's designed for your specific budget.
